Our vision
A hospitality industry in Turkey where every café and restaurant knows its true profit, not just its revenue, and makes decisions based on data rather than guesswork. A future where every business, whatever its size, has the visibility of a chain’s head office.
Our mission
To bring the data that gets lost in daily operations, from recipe costs and waste to complimentary items, staff performance, branch comparisons and cash flow, onto one platform, clearly and on time. And to always leave the decision to the owner: the software watches, notices and reports; people decide.
Our manifesto
Every decision we make while building İşletme DNA rests on these seven principles:
1. Revenue is a starting point, not a result.
A business that cannot see its true profit may be shrinking while it thinks it is growing. We measure what every item really earns.
2. There are no invisible costs, only unmeasured ones.
Waste, complimentary items and staff meals cut into profit even when nobody writes them down. You cannot manage what you do not measure.
3. People make the decisions.
AI watches, spots risks and warns you, but it never acts on your behalf. The owner always has the final say.
4. Software that comes from the floor.
We build from problems that really happen during a busy dinner service, not from ideas imagined at a desk.
5. Simplicity is a feature.
A screen that cannot be used at rush hour is useless, however smart it is. We take on the complexity and keep the screen simple.
6. Every action recorded, every role clear.
The answer to “who did what, and when?” should always be ready. Trust is built on transparency.
7. An architecture that grows with the business.
Going from one branch to a chain should mean adding a branch, not setting up a new system.
Why “DNA”?
Every business has its own structure: its menu, recipes, team, customers and rhythm. When we bring the data behind that structure together and make it readable, the true picture of the business appears. That is where the name İşletme DNA (“Business DNA”) comes from.
Built in Turkey
İşletme DNA is built for restaurants in Turkey. The app is in Turkish and works with Turkish e-invoices (e-Fatura) and VAT. We launched on Product Hunt in November 2026 and are now talking with our first restaurants. You can also follow us on LinkedIn.